Polling Results

Political Polling – 7th October 2014

7th October 2014

Labour’s lead has expanded to 7 points with 35% vs. 28% for the Conservatives. The Liberal Democrats have risen to 9% while UKIP remain unchanged on 17%.

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

Liberal Democrats9+2
Other parties28+1

Other Parties (breakdown)

Plaid Cymru0n/c

Approval ratings

% Approve% DisapproveNet ratingNet rating (own party)
David Cameron39%45%-6%+84%
Ed Miliband24%50%-26%+34%
Nick Clegg18%60%-42%+61%
Nigel Farage36%36%0%+87%

Opinium Research carried out an online survey of 1,968 GB adults aged 18+ from 7th to 10th September 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.

  • Be part of research that shapes the decisions of government, charities and brands