Political Polling – 15th July 2014
15th July 2014
Labour’s lead has dropped back to 4 points, with Labour down one point on 34%, and the Tories up to 30%.
The Liberal Democrats are up two points to 9%, while UKIP is on 17%.
Other Parties (breakdown)
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Opinium Research carried out an online survey of 1,967 GB adults aged 18+ from 15th to 17th July 2014. Results have been weighted to nationally representative criteria.
Interview Method and Sample
This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.