Public Pulse – January 2026
Public Pulse is a monthly snapshot of what’s top of mind for the UK public, based on nationally representative research with 2,000 adults. It highlights the issues, trends, and conversations shaping public opinion across multiple categories, giving you a clear view of what matters most right now to the British public.
In January 2025, key themes across entertainment include popular TV shows like The Traitors and Stranger Things series 5, and music topics like Taylor Swift’s new album and Skye Newman winning BBC’s Sounds of the Year.
Economic concerns remain prominent, with rising energy prices, inflation, and cost-of-living pressures dominating discussions. Health is also a major focus, with NHS pressures, flu outbreaks, and interest in cancer screening and prevention.
Beyond these, climate change and extreme weather events are driving environmental conversations, while sports fans are engaged with major tournaments like the Ashes and the FA Cup. Social media trends, including TikTok trends and X’s Grok AI controversies, continue to capture attention.
