Opinium x BRC: Retail Rundown – July 2026
Consumer confidence continues to recover, with optimism about both the UK economy and personal finances improving for the fourth consecutive month. But while sentiment is strengthening, spending intentions are moving in the opposite direction. This month’s Retail Rundown explores why retail spending expectations have fallen to their lowest level since February and examines the growing financial pressures facing families during the summer holidays, highlighting what these trends could mean for retailers in the months ahead.
If you’re wondering how these shifts could affect your business, we’d be happy to help. Get in touch to discuss how our research can support you.
