Insight

Christmas excess

Christmas excess

In our poll of 2,000 adults, we found that over the long Christmas weekend from Christmas Eve to Sunday 28th, a large proportion of us drank more booze than perhaps we needed.

During the festive period, four in five (79%) Brits said they had at least some alcohol, with just over a quarter (28%) mixing wine, beer and spirits in the few days they had off.

When we looked at the most popular drinks, 38% of us had at least one glass of wine over the Christmas break, while a further 24% had champagne and 31% had some sparkling white wine.

Christmas excess

During these festive holidays women were leading the charge in drinking sparkling wine (34% of women vs. 27% of men) but men were out-drinking women with red wine (44% vs 30%) and beer/larger (59% vs 24%).

Spirits and liqueurs didn’t play a particularly big role in our Christmas according to the results of the survey, although a fifth (22%) did manage at least one glass of whiskey on their Christmas break.

The Great British Christmas Dinner

In this survey we also decided to test what Brits are actually having for their Christmas meal. It appears that turkey is still the dish of choice on Christmas Day for most Brits, with 55% of UK adults saying they had it on the 25th.

However, it does appear that Turkey as the Christmas dish of choice is on the decline. While 63% of UK adults aged 55+ said they had turkey this year, only 48% of 18-34 year olds said the same with alternatives such as chicken (13%) and beef (11%) getting a look in for younger Brits.

Christmas excess

The most popular trimmings on Christmas Day included roast potatoes (83%), gravy (78%), stuffing (67%) and sprouts (65%). Further down the list came parsnips (55%) and pigs in blankets (53%).

Christmas excess

Opinium Research carried out an online survey of 2,009 UK adults aged 18+ from 30th December 2014 to 2nd January 2015. Results have been weighted to nationally representative criteria.