Insight

What it means to be a Most Connected Brand in 2020

It has been a year like no other. For brands, businesses and consumers alike, priorities have shifted, behaviours altered, and emotions tested.

Yet as we have grown ever more physically distant, the need for meaningful connection has grown.

In 2018, we created the Most Connected Brands Index to help brands and business understand how they are connecting with consumers and provide them with ways to improve. Now in its third edition, we hope that in this time of great uncertainty, this report will provide you with the inspiration, ideas and motivation to create, build and grow the connections that matter to you.

Read the full report below, and:

  • discover which brands have made the UK Top 100
  • find out which brands have risen up this year’s rankings
  • understand how brands are cutting through the noise to connect with consumers