Effects of the Blackberry Blackout

Effects of the Blackberry Blackout

Despite the worldwide breakdown in Blackberry services last week, 55% of Blackberry users would still recommend one to a friend or family member.

Service problems
76% of Blackberry users have experienced problems in the last week with the most common being:

  • Accessing the internet (52%)
  • Using Blackberry Messenger (43%).
  • Accessing emails (41%).

Missing something important
35% of those who had problems with their Blackberry say this has caused them to miss something important:

  • 16% missed something important for work.
  • 25% missed something important personally.
  • 52% did not miss anything important.

Likelihood to recommend
In spite of this 55% say they would still recommend a Blackberry to a friend of family member with 19% being Very Likely.

  • Only 17% are unlikely to recommend and 27% say they are neither likely nor unlikely.
  • 87% of iPhone users are likely to recommend an iPhone and 64% are Very Likely

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Opinium Research carried out an online survey of 2,020 UK adults aged 18+ from 14th to 17th October 2011.
Of these, 212 were Blackberry users and 263 were iPhone users. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 25,000 individuals. This research is run from a representative sample of UK adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, Scotland and Northern Ireland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.