Changemaker Report 2020

Together with The Akin, we surveyed changemakers across the globe – finding out what key trends are affecting this group of young, politically and culturally engaged consumers. Now in it’s third year, the report looks at what is shaping changemakers in 2020 and the evolving landscape since the Changemaker report last year.

In 2020 we are reaching a turning point for technology, politics and the environment. The report breaks down the attitudes and behaviours of global changemakers. Defining the most important values and the opportunities that lie ahead. Rather than a list of the micro-trends, we will frame the macro themes and their drivers. We define what changemakers are doing and feeling and what that means to brands across categories. We also pose four trend directions being initiated by these changemakers ready to embark on a new decade.

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