Cancer charities are most popular cause with the public

Three fifths (59%) of the British public who donate to charity will give a donation to a cancer-related charity this year, making it the most popular charitable cause in the UK.

A study commissioned by Givey and conducted by Opinium also found that people donate on average £44 a year to cancer-related charitable causes, meaning that cancer charities could expect to receive some £1.33bn in national donations in 2017.†

Children?s charities were found to be the second most popular charitable cause in the UK, with 45 per cent of respondents saying they would donate to at least one in 2017. A further two in five (42 per cent) said they would make a donation to an animal charity.† While more said they would donate to a children?s charity, the study suggests that both animal and children?s charities could expect to receive the same total amount of national donations this year ? some £1.16bn. This was due to the fact that the average annual donation made to an animal charity was £54, as opposed to £50 for children?s charities.†

Foreign aid charities receive the highest average annual donations from individuals of any charitable cause in the UK, despite the fact that just 26 per cent of survey respondents said they would support such a charitable cause.† The average annual donation for foreign aid charities was found to be £57 ? with those aged 55 years and over saying they would donate £73 on average.

The charitable cause with the least support was human rights ? with just 18 per cent saying they would make a donation to such a charity in 2017.† Diabetes was the next least popular cause with just 21 per cent saying they would make a donation in 2017.

The study also found that the 18 to 35 age bracket was the ?most generous demographic across the board?, with millennials donating more in greater numbers than any other age group.† Londoners were also found to be the ?most charitable donors in the country, more likely to donate to every cause?, according to the survey.


Read about this research here.