Brand expert view – Amazon
We recently launched†The Most Connected Brands Index†to help businesses and brands understand how they are connecting with consumers and provide them with ways to improve. Doug Gurr, UK Country Manager of Amazon, helped contribute to the report:
Our aim is to be Earth?s most customer centric company and†we put customers at the heart of everything we do, so we really appreciate that customers feel so connected to Amazon?
We are constantly looking for ways to keep raising the bar of customer experience and UK consumers are amongst the most tech-savvy in Europe, with the highest rates of shopping through digital channels and highest use of digital entertainment services. That?s why we?ve been here for 20 years and continue to invest and create thousands of permanent jobs across the country.
However, as we often say at Amazon, it?s still ?Day One?. So we will strive to continually improve the service we offer customers by using the internet and technology to ensure they can find, discover and buy anything they want to online. At the same time, we will continue to empower businesses and content creators to maximise their success, by putting them in direct contact with consumers.
Doug Gurr, UK Country Manager, Amazon