2022 Multicultural Voices

Our annual Multicultural Voices report seeks to understand levels of racial discrimination in the United States. The report captures the extent to which racial discrimination takes place and in what forms; it also compares feelings of representation between White Americans and Americans from minoritized racial and ethnic backgrounds. By conducting the study annually, we can track whether or not the United States is making progress toward a more equitable society.

In our 2022 report, we compare how rates of discrimination have changed since 2021, diversity in the workplace, diversity in advertising and branding, and the legacy of the Black Lives Matter movement.

Key findings from the report:

  • White Americans are less likely than minoritized Americans to believe that racial discrimination is common in the United States (50% and 64%, respectively).
  • Strangers (62%) and the police (28%) are the top two offenders for discriminating against minoritized racial and ethnic groups.
  • Black or African American males experienced the most discrimination in 2022 (74%) and were the most likely to be unfairly stopped by the police (42%).
  • 75% of employees from minoritized racial or ethnic groups say it is important to see their race or ethnicity reflected in senior leadership.
  • Half (50%) of minoritized racial and ethnic groups feel represented in current advertisements and branding.

Download the full report here.


Opinium Research conducted a nationally representative online survey of 2,000 US adults and conducted an online survey among a nationally representative sample of 2,000 people from minoritized racial and ethnic backgrounds. The survey data has been weighted to match the demographic make-up of US adults and of people from minoritized racial and ethnic backgrounds. Fieldwork took place between May and August 2022.

Written by Grace Miller, Senior Research Analyst, Opinium US.