Opinium x Pinterest: Discouraging Distractions
Recent insights for client Pinterest reveal that British teens are in favour of limiting their screen time.
Key takeaways:
- 57% of British 13-16 year-olds are seeking to better manage their time spent on mobile devices.
- We also discovered that UK teens spend an average of five hours per day on their phones.
- When asked what their thoughts were on excessive phone usage, over half (54%) believe it is as dangerous, or worse than eating junk food all day and not wearing sunscreen.
The biggest challenges teens face when trying to take a break from their phones are boredom (52%) and a fear of missing out (40%), according to Pinterest data. Encouragingly, almost 40% say tools like prompts or settings to gently remind them to pause would help them manage their screen time more effectively.
Check out our client Pinterest’s article to see what they are doing with these Insights With Impact.
