
UK Consumer Omnibus
Omnibus Services
Understand what’s shaping consumer attitudes, behaviours and decisions.
Our UK consumer Omnibus allows you to be agile & reactive when you need insight fast. It offers a cost-efficient way to hear from a nationally representative audience of UK consumers, with a comprehensive service ensuring you get the right answers to the right questions, when you need them.
Methodology

Nationally representative sample
2,000 UK adults weighted to ONS criteria for standard and strategic tier | 4,000 UK adults weighted to ONS criteria

Built-in segmentations
By gender, age, social grade, region & city, working status, parental status

48 hour turnaround
Runs bi-weekly on Tuesday and Friday
Deliverables
Questionnaire design & scripting
Brainstorming, questionnaire reviews & survey set-up
Formatted data tables
Easy-to-read with unlimited custom cross-breaks
Press release checking
Data checking and compliance (if needed)
Key headlines or insights report
Key stats summary by email (3-5 highlights) for standard tier | Written insights report for strategic & enhanced tier
Choose the right level of insight for your project
From straightforward consumer questions to deeper analysis, choose the option that works best for what you need to know.
Standard
Clean, fast data with headline findings. Ideal for tracking, validation or straightforward fact-finding.
- ✓ Questionnaire design & scripting
- ✓ Fieldwork to 2,000 UK adults
- ✓ Nationally representative sample
- ✓ Easy to read data tables
- ✓ Unlimited custom cross-breaks
- ✓ Press release checking
- ✨ Key stats summary by email (3–5 highlights)
Strategic
Our most popular tier. Get the data you need, plus a written report and press release support to help you act on the results.
- ✓ Questionnaire design & scripting
- ✓ Fieldwork to 2,000 UK adults
- ✓ Nationally representative sample
- ✓ Easy to read data tables
- ✓ Unlimited custom cross-breaks
- ✓ Press release checking
- ✨ Written insights report showcasing the key story from each question
Enhanced
Maximum statistical precision with a larger sample for robust sub-group analysis — ideal for media, policy and PR.
- ✓ Questionnaire design & scripting
- ✓ Fieldwork to 4,000 UK adults
- ✓ Nationally representative sample
- ✓ Easy to read data tables
- ✓ Unlimited custom cross-breaks
- ✓ Press release checking
- ✨ Written insights report showcasing the key story from each question
- ✨ Double sample (4,000 respondents)
Volume discount applies from question 11 onwards — questions 1–10 are charged at the standard rate, with questions 11+ at the discounted rate.
All prices shown exclude VAT.