Insight

New X-Factor Judges Backed By Fans

New X-Factor Judges Backed By Fans

With 41% indicating they felt the judges line up is better than last year and only 29% feeling they are worse the new look line up certainly seems to have the backing of X-Factor fans (18 to 34 year olds were the most positive about the new look with 48% feeling this year?s judges are better than last year).

45% indicated Gary Barlow was their favourite of the new judges line up with Louie Walsh in second place on 14%, Tulisa Constostavlos in third (10%) and Kelly Rowland in fourth place (8%)

Opinium Research carried out an online survey of 2,020 UK adults aged 18+ from 23rd to 25th August 2011 of which 786 watched the first show. Results have been weighted to nationally representative criteria.

Opinium Research is a full service market research agency offering quantitative and qualitative marketing research and consultancy across a range of sectors. These include consumer markets, financial services and insurance, technology, business to business, advertising and media, automotive, business and leisure travel, politics and healthcare. Opinium?s offering spans consultancy, syndicated, Omnibus and field and data services. Opinium runs a daily low-cost online Omnibus survey interviewing 2000 UK adults per wave.