More are drinking alcohol-free beer
A third of Britons have now tried non-alcoholic beer
A third (32%) of UK adults have now tried alcohol-free beer. Some demographic groups were more likely than others to drink the beverage, with one in ten (10%)women drinking it on a weekly basis.It seems that the drink is acquiring a certain presence and acceptability in social situations and nights out, with 18% of Londoners saying they drink it whenever they go out and 23% of all UK adults happy to take it to a festive gathering.The research, conducted by Opinium for AB InBev UK, found that the proportion of those aged 18-34 likely to choose non-alcoholic beers in January has doubled since 2014 from 10% to 21%.The most common reason to choose this beverage is being the designated driver (29%) or not wanting to drink too much and feel unwell the next day (20%).
Read more about this research in this release from AB InBev UK.
Opinium interviewed 2,003 GB adults online between the 4th and 8th of December 2015. Data was weighted to reflect a nationally representative audience of GB adults aged 18+.