More are drinking alcohol-free beer

A third of Britons have now tried non-alcoholic beer

A third (32%) of UK adults have now tried alcohol-free beer. Some demographic groups were more likely than others to drink the beverage, with one in ten (10%)women drinking it on a weekly basis.It seems that the drink is acquiring a certain presence and acceptability in social situations and nights out, with 18% of Londoners saying they drink it whenever they go out and 23% of all UK adults happy to take it to a festive gathering.The research, conducted by Opinium for AB InBev UK, found that the proportion of those aged 18-34 likely to choose non-alcoholic beers in January has doubled since 2014 from 10% to 21%.The most common reason to choose this beverage is being the designated driver (29%) or not wanting to drink too much and feel unwell the next day (20%).

Read more about this research in this release from AB InBev UK.

A third of Britons have now tried non-alcohol beerOpinium interviewed 2,003 GB adults online between the 4th and 8th of December 2015. Data was weighted to reflect a nationally representative audience of GB adults aged 18+.