Gen-Z Traders are choosing alternative assets over stocks in an ‘extremely risky’ trend

From crypto to farmland, ‘alts’ are all the rage with younger investors. Experts say to exercise caution.

Opinium’s new research in partnership with Lansons reveals that active investors (those who currently invest in stocks and other assets) are willing to allocate a relatively large portion of their portfolio—25% on average—to alternative investments.

The survey also reveals that while only 8% of Americans overall have already invested in alternative assets, Three in ten Gen Zers and one in four Millennials (30% and 26%, respectively) know of alternative investment platforms or already invest in alternative assets using one. Comparatively, only 17% of Gen Xers and 13% of Boomers have knowledge of alternative investment platforms or invest in alternative assets already.


Opinium and Lansons partnered to conduct a nationally representative survey of 1,832 Americans. The survey was weighted using the latest figures from the U.S. Census Bureau. “Active Investors” is defined as anyone who has an individual investment account, including in stocks, bonds, crypto, etc. The study was conducted between September 6 –September 12, 2022.

Find the full article here.