Gaming’s not so quiet revolution

The changing face of the UK punter

The Opinium Sports & Leisure team have put the UK gaming industry under the spot light in a series of reports looking at the rapidly changing face of this popular past time. In future reports the team will look specifically at Sportsbook, Casino and online Bingo in turn to see what consumers want from the brands they use and which brand owners are successfully meeting these needs.

In this first part of the series we look at the category as a whole and see what the consumer profile looks like now in 2017 and how gamers interact with the plethora of options put in front of them.

Access the full report below:

The next report in the series is ‘The Beautiful Partnership: Understanding the sports betting market’ which can be found here.