How Covid-19 is shaping the shopper mindset

Somehow we’ve reached July and the world continues to feel upside down. For many brands who thought they just had to tough out a short period of change due to Covid-19, the ‘return to normal’ now appears farther on the horizon.

This report explores how Americans have shifted their approaches to spending in 2020 and to what degree they expect things to (eventually) return to ‘normal’. Here is a snapshot of our key findings:

This report reflects the online survey responses of 2,000 nationally representative US adults between June 19th and 24th. You can download the full report here: