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Informing the future European development strategy for a global manufacturer
The Need
Our client, a European-based kitchen appliances manufacturer were looking to quantify the growth opportunities for kitchen machine accessories to inform their future product development and marketing strategies.
Our Approach
Opinium designed a bespoke programme of research for four key markets to understand the value placed on different types of attachments; determine the role of attachments in the purchase journey and explore awareness and usage of specific accessories to inform the brand’s future NPD strategy.
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The Outcome
The insight enabled our client to understand which accessories to promote in their product offering in each market, and which to include in a bundle offering. In addition, the results were used to inform the development of a new range of kitchen machine accessories, in a variety of colours and materials to increase their market share.
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