Financial Marketers’ Index 2022

In August of 2022, Opinium partnered with Financial Narrative to survey over 100 senior leaders in financial marketing and communications across the globe.

This third annual report provides a clear overview of the changing priorities amongst businesses. With Covid-19 finally receding, Marcomms leaders are now less focused on recovery and crisis management and instead prioritising growth via new product development and customer retention – as well as shoring up revenue ahead of a potential recession. This report provides an in-depth view of how prepa how they intend to tackle these challenges and the messaged they intend to communicate.

The full report can be downloaded here.